---
title: "The LinkedIn feature that hardly anyone uses."
description: "With the Follow feature, you stay visible on LinkedIn, spark interest, and increase your reach—without cold outreach or constantly posting."
url: "https://compleadly.com/blog/the-linkedin-feature-that-hardly-anyone-uses"
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---

[Blog](https://compleadly.com/blog)

[Profile & Trust](https://compleadly.com/blog/category/profile-trust)

# The LinkedIn feature that hardly anyone uses.

November 4, 20252 min read

![Sebastian Andes, Philipp Krapp & CompLeadly Team](https://media.compleadly.de/media/8b720e679e2f2b08cc017d1938d026c62e625a21790c6df1284c2d4075cb3582-2.webp)Sebastian Andes, Philipp Krapp & CompLeadly Team

Last updated on September 24, 2026

![Graphic with the heading “The Follow feature: more reach”, on the right a grid of profile cards with a glowing cyan ring around a person icon, in front of a blurred office](https://media.compleadly.de/media/022ed4a8de664da693f28dcf157ca9114afd99212abb5b7976708153e9a72ed1.png)

---

Table of contents

[And here’s the leverage:](https://compleadly.com/blog/the-linkedin-feature-that-hardly-anyone-uses#and-here-s-the-leverage)[In addition:](https://compleadly.com/blog/the-linkedin-feature-that-hardly-anyone-uses#in-addition)

// contents

[And here’s the leverage:](https://compleadly.com/blog/the-linkedin-feature-that-hardly-anyone-uses#and-here-s-the-leverage)[In addition:](https://compleadly.com/blog/the-linkedin-feature-that-hardly-anyone-uses#in-addition)

This is how you stay on your ideal customers’ radar without being pushy.

Why should you actively follow your target audience on LinkedIn®? Because it is one of the most underrated features on LinkedIn® .

👉 When you follow someone, YOU are automatically highlighted in that person’s notifications.  
👉 LinkedIn® also sends an email – so your name lands directly in your target contact’s inbox.

The result? Curiosity. They visit your profile.

## And here’s the leverage:

Your profile (if it is optimised) immediately shows what you offer and where things are headed – for example, straight to the booking link on your website.

The contact follows you back and regularly sees your posts – so you stay visible without being pushy.

LinkedIn® rewards your behaviour with more visibility and reach because you generate interactions.

This approach isn't just for sales teams. Recruiters follow suitable candidates before messaging them: their name appears in the candidate's notifications, the candidate clicks through to their profile and, ideally, sees the open position there. Applicants can do the same in reverse, following hiring managers and recruiters at companies they want to work for so their later message doesn't come from a stranger. CompLeadly visits profiles in your target audience and follows them. Following profiles during a visit is available from Basic; profile visits alone are a basic feature of the free version, with a daily limit of 25\. You can use a standard LinkedIn search, a Sales Navigator list or your Recruiter Lite pipeline as the source, if you have a licence. You can set up a connection request, an initial message and follow-ups as additional steps in the same app. Learn more: [CompLeadly for recruiters](https://compleadly.com/use-cases/recruiters) it and enter it [the Open to Work status](https://compleadly.com/blog/open-to-work-linkedin).

## In addition:

LinkedIn® lets you send messages for special occasions (birthdays, job changes, anniversaries) to contacts you follow, even without a direct connection.

This creates a cycle of more profile visits, more reach and more conversations with your target audience.

Sounds like a lot of effort? It is – BUT: You can follow more than 500 profiles per day.  
And if you do not want to use this feature manually but want to turn your computer into a full-time sales rep that handles exactly this task for you – take a look at CompLeadly. 🚀

PS: Small details like this determine whether you stay invisible or consistently win customers through LinkedIn®.

What is your view on actively following your target audience? Have you tried it already – and what has your experience been?

‍

---

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![Sebastian Andes](https://media.compleadly.de/media/8b720e679e2f2b08cc017d1938d026c62e625a21790c6df1284c2d4075cb3582-2.webp)

[Sebastian Andes](https://compleadly.com/blog/author/sebastian-andes)

Managing Director · CEO

Marketing coach & business consultant. An experienced entrepreneur and marketing strategist, he has been co-building CompLeadly since 2019.

[LinkedIn – Sebastian Andes](https://www.linkedin.com/in/sebastian-andes/)

![Philipp Krapp](https://media.compleadly.de/media/5f21a7708967b449194687bb2101d4f657472eae4f1382d605d6904a027aab22-2.webp)

[Philipp Krapp](https://compleadly.com/blog/author/philipp-krapp)

Managing Director · CTO

Software engineer & app developer. An innovative software developer, he has been co-building CompLeadly since 2019.

[LinkedIn – Philipp Krapp](https://www.linkedin.com/in/philipp-krapp/)

![CompLeadly Team](https://media.compleadly.de/media/9109d0d881666addb60c3164d0302e5f499991f811381c2c8d17b8fb37e2f9e9-2.svg)

[CompLeadly Team](https://compleadly.com/blog/author/compleadly-team)

We build CompLeadly so LinkedIn outreach stops being a matter of luck. Our content team writes up what actually works in real campaigns.

// keep reading

## You might also like

[![On the left a large crowd of faded grey silhouettes standing still, on the right a smaller group of bright cyan figures talking with speech bubbles, illustrating real conversations instead of bought LinkedIn accounts and followers, in navy and cyan](https://media.compleadly.de/media/71f7704dde4f25655dc6e41d9a9b9a511a490f2a05b83edc1a5860399255fe5b.jpg)Profile & TrustBuying LinkedIn Accounts and Followers: What It Gets You and What Works Better8 min read](https://compleadly.com/blog/buy-linkedin-accounts)[![Glass padlock on a deep navy background with its shackle opening, surrounded by glowing cyan network nodes, symbolising a restricted LinkedIn account being restored](https://media.compleadly.de/media/ce531288decc0752e8971d79f6fd446edea90901f5fb8cacf7af749753822528.jpg)Profile & TrustLinkedIn account restricted: reasons, recovery steps, prevention12 min read](https://compleadly.com/blog/linkedin-account-restricted)[![Three glowing glass rings around a central node, linked by cyan lines, with a single beam of light beside them, illustrating LinkedIn connection degrees and follow vs connect](https://media.compleadly.de/media/43e87e4acd2ea9099c615d6cd30209e635c0bb2b6c333e075686de0d802e73c3.jpg)Profile & TrustLinkedIn follow vs connect: 1st, 2nd and 3rd degree explained11 min read](https://compleadly.com/blog/linkedin-follow-vs-connect)

## Ready for answers instead of cold lists?

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