---
title: "Effective communication on LinkedIn"
description: "How to optimise messages and make LinkedIn targeting effective Q: Why should my message opener include a question?"
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5. Effective communication on LinkedIn

[Techniques](https://compleadly.com/knowledge/category/techniques)

# Effective communication on LinkedIn

Author: [CompLeadly Team](https://compleadly.com/blog/author/compleadly-team)Last updated on August 28, 20261 min read

---

Table of contents

[How to optimise messages and use LinkedIn targeting effectively](https://compleadly.com/knowledge/effective-communication-on-linkedin#how-to-optimise-messages-and-use-linkedin-targeting-effectively)

// contents

[How to optimise messages and use LinkedIn targeting effectively](https://compleadly.com/knowledge/effective-communication-on-linkedin#how-to-optimise-messages-and-use-linkedin-targeting-effectively)
  
## How to optimise messages and use LinkedIn targeting effectively

**Q: Why should my message opener include a question?**  
**A:** An opener with a question encourages the recipient to think and respond. This can increase the chances that they engage with the content and react.

**Q: How does the tone of my message affect the recipient's response?**  
**A:** The way you communicate information can make the difference between a positive and negative response. Ending a sentence with a full stop is often perceived as friendlier than ending it with an exclamation mark.

**Q: I’m unsure about target audience size on LinkedIn. What do you recommend?**  
**A:** When using tools such as LinkedIn Sales Navigator, it is recommended to have a target audience of fewer than 2,500 people.  
Learn more: [Why your target audience should have fewer than 2,500 results](https://compleadly.com/knowledge/why-you-only-see-2500-results-in-the-sales-navigator)

---

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// Related articles

## Related articles

[Techniques800 LinkedIn invitations per week — and hardly anyone uses this lever2 min read](https://compleadly.com/knowledge/800-linkedin-invitations-per-week-and-hardly-anyone-uses-this-lever)[TechniquesLinkedIn sales channels for lead generation: An overview of all features4 min read](https://compleadly.com/knowledge/linkedin-sales-channels-for-lead-generation-an-overview-of-all-features)[TechniquesIntroduction to creating a success sequence in CompLeadly2 min read](https://compleadly.com/knowledge/introduction-to-creating-a-success-sequence-in-compleadly)

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