--- title: "Effective Use of LinkedIn Events for Customer Acquisition" description: "LinkedIn Events offer an excellent platform to reach potential customers in a personal and engaged manner." url: "https://compleadly.com/knowledge/effective-use-of-linkedin-events-for-customer-acquisition" lang: "en" lastModified: "2026-09-29T04:52:26.322Z" alternates: de: "https://compleadly.de/wissen/use-case-taktische-events-nutze-linkedin-events-zum-vertrieb-ohne-kaltakquise" en: "https://compleadly.com/knowledge/effective-use-of-linkedin-events-for-customer-acquisition" x-default: "https://compleadly.com/knowledge/effective-use-of-linkedin-events-for-customer-acquisition" --- 1. [Home](https://compleadly.com/) 2. [Knowledge](https://compleadly.com/knowledge) 3. [Use Cases](https://compleadly.com/knowledge/category/use-cases) 4. [Event](https://compleadly.com/knowledge/category/event) 5. Effective Use of LinkedIn Events for Customer Acquisition [Event](https://compleadly.com/knowledge/category/event) # Effective Use of LinkedIn Events for Customer Acquisition Author: [CompLeadly Team](https://compleadly.com/blog/author/compleadly-team)Last updated on September 29, 20262 min read --- Table of contents [Event Creation on LinkedIn](https://compleadly.com/knowledge/effective-use-of-linkedin-events-for-customer-acquisition#event-creation-on-linkedin)[Designing the Event](https://compleadly.com/knowledge/effective-use-of-linkedin-events-for-customer-acquisition#designing-the-event)[Using CompLeadly for Event Promotion](https://compleadly.com/knowledge/effective-use-of-linkedin-events-for-customer-acquisition#using-compleadly-for-event-promotion) // contents [Event Creation on LinkedIn](https://compleadly.com/knowledge/effective-use-of-linkedin-events-for-customer-acquisition#event-creation-on-linkedin)[Designing the Event](https://compleadly.com/knowledge/effective-use-of-linkedin-events-for-customer-acquisition#designing-the-event)[Using CompLeadly for Event Promotion](https://compleadly.com/knowledge/effective-use-of-linkedin-events-for-customer-acquisition#using-compleadly-for-event-promotion) [Enlarge](https://www.loom.com/share/25b5dabad74646079d8de0c7833df428?sid=fa0c1046-2772-4f28-bd26-fbd5f84dccea) LinkedIn Events offer an excellent platform to reach potential customers in a personal and engaged manner. This method eliminates the need for cold calling by generating warm leads through invitations to events. ### Event Creation on LinkedIn The process begins on the LinkedIn home page, where the option to create events can be found in the left menu. By clicking on the plus sign, a new event can be created. It is important to choose an appealing cover image and to describe in detail the benefits of your product or service in the description. The goal is to spark the interest of the invited individuals so that they decide to participate. ### Designing the Event It is recommended to mark the event as free and non-binding to encourage easy participation. For maximum flexibility in planning, the start date can be deliberately set in the distant future (2-3 months from today). This provides ample time to invite people and collect their confirmations. Interestingly, the approach here is to possibly not have the event take place at all. Instead, it could either be canceled at short notice or postponed to a later date, with the motto: Something came up. ### Using CompLeadly for Event Promotion Once the event is created, the event link can be copied into the CompLeadly function “Event Invitations” to start sending out event invitations. Invite up to 100 contacts from your network here. Increase the number slowly, for example, with the number placeholders. Instructions: https://compleadly.com/knowledge/inviting-contacts-to-a-linkedin-event With CompLeadly, automated messages can then be sent to the event participants, representing a first interaction and already before the effective use of LinkedIn events for customer acquisition. Address the participants of your event. Here’s how: https://compleadly.com/knowledge/can-i-contact-event-attendees-with-compleadly The goal is to engage the contacts with questions about the product and service before the event, leading to an appointment with you, where you can close them as customers. --- Was this article helpful? Didn't find your answer? [Get in touch](https://compleadly.com/contact) // Related articles ## Related articles [EventWhere can I find the LinkedIn event invitations? (to be withdrawn)1 min read](https://compleadly.com/knowledge/where-can-i-find-the-linkedin-event-invitations-to-be-withdrawn)[EventUse case: Win over attendees of third-party LinkedIn events for your offer1 min read](https://compleadly.com/knowledge/use-case-win-over-attendees-of-third-party-linkedin-events-for-your-offer)[EventInviting Contacts to a LinkedIn Event1 min read](https://compleadly.com/knowledge/inviting-contacts-to-a-linkedin-event) ## Didn't find your answer? Our support team is happy to help you personally. [Get in touch](https://compleadly.com/contact) ```json { "@context": "https://schema.org", "@type": "Organization", "@id": "https://compleadly.de/#organization", "name": "CompLeadly", "legalName": "CompLeadly OHG", "description": "LinkedIn automation software for B2B sales and lead generation — since 2019, with data hosted in the EU.", "foundingDate": "2019", "founder": [ { "@type": "Person", "@id": "https://compleadly.de/ueber-uns#person-sebastian-andes", "name": "Sebastian Andes", "jobTitle": "Managing Director · CEO", "url": "https://compleadly.com/about", "image": "https://compleadly.com/images/founders/sebastian-andes-960w.webp", "sameAs": [ "https://www.linkedin.com/in/sebastian-andes/" ], "worksFor": { "@id": "https://compleadly.de/#organization" } }, { "@type": "Person", "@id": "https://compleadly.de/ueber-uns#person-philipp-krapp", "name": "Philipp Krapp", "jobTitle": "Managing Director · CTO", "url": "https://compleadly.com/about", "image": "https://compleadly.com/images/founders/philipp-krapp-960w.webp", "sameAs": [ "https://www.linkedin.com/in/philipp-krapp/" ], "worksFor": { "@id": "https://compleadly.de/#organization" } } ], "url": "https://compleadly.com/", "logo": { "@type": "ImageObject", "url": "https://compleadly.com/brand/compleadly-logo-light.svg" }, "sameAs": [ "https://www.linkedin.com/company/compleadly/", "https://www.facebook.com/CompLeadlyLinkedInSoftware/", "https://www.instagram.com/compleadly/", "https://www.youtube.com/channel/UCNT_aB_ioPgfoAvFclwXvug" ], "contactPoint": [ { "@type": "ContactPoint", "telephone": "+49 2202 1860373", "email": "info@compleadly.de", "contactType": "customer support", "areaServed": "DE", "availableLanguage": [ "German", "English" ] } ], "address": { "@type": "PostalAddress", "streetAddress": "Hauptstr. 26", "postalCode": "51465", "addressLocality": "Bergisch Gladbach", "addressCountry": "DE" } } ``` ```json { "@context": "https://schema.org", "@type": "WebSite", "@id": "https://compleadly.com/#website", "name": "CompLeadly", "url": "https://compleadly.com/", "inLanguage": "en-US", "publisher": { "@id": "https://compleadly.de/#organization" }, "potentialAction": { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://compleadly.com/search?q={search_term_string}" }, "query-input": "required name=search_term_string" } } ``` ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://compleadly.com/" }, { "@type": "ListItem", "position": 2, "name": "Knowledge", "item": "https://compleadly.com/knowledge" }, { "@type": "ListItem", "position": 3, "name": "Use Cases", "item": "https://compleadly.com/knowledge/category/use-cases" }, { "@type": "ListItem", "position": 4, "name": "Event", "item": "https://compleadly.com/knowledge/category/event" }, { "@type": "ListItem", "position": 5, "name": "Effective Use of LinkedIn Events for Customer Acquisition", "item": "https://compleadly.com/knowledge/effective-use-of-linkedin-events-for-customer-acquisition" } ] } ``` ```json { "@context": "https://schema.org", "@type": "TechArticle", "@id": "https://compleadly.com/knowledge/effective-use-of-linkedin-events-for-customer-acquisition#article", "headline": "Effective Use of LinkedIn Events for Customer Acquisition", "description": "LinkedIn Events offer an excellent platform to reach potential customers in a personal and engaged manner.", "url": "https://compleadly.com/knowledge/effective-use-of-linkedin-events-for-customer-acquisition", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://compleadly.com/knowledge/effective-use-of-linkedin-events-for-customer-acquisition" }, "inLanguage": "en-US", "datePublished": "2026-09-29T04:52:26.322Z", "dateModified": "2026-09-29T04:52:26.322Z", "author": { "@type": "Organization", "@id": "https://compleadly.com/blog/author/compleadly-team#organization", "name": "CompLeadly Team", "url": "https://compleadly.com/blog/author/compleadly-team" }, "publisher": { "@type": "Organization", "@id": "https://compleadly.de/#organization", "name": "CompLeadly", "logo": { "@type": "ImageObject", "url": "https://compleadly.com/brand/compleadly-logo-light.svg" } } } ```