--- title: "Interactions and postings on LinkedIn" description: "To build and maintain a strong presence on LinkedIn, there are numerous strategies and tips that can help you maximize your reach and effectively" url: "https://compleadly.com/knowledge/interactions-and-postings-on-linkedin" lang: "en" lastModified: "2026-08-20T07:17:08.600Z" alternates: de: "https://compleadly.de/wissen/linkedin-content-erfolgreich-nutzen-die-besten-posting-zeiten-formate-und-strategien" en: "https://compleadly.com/knowledge/interactions-and-postings-on-linkedin" fr: "https://compleadly.com/fr/base-de-connaissances/utiliser-efficacement-le-contenu-linkedin-les-meilleurs-horaires-de-publication-formats-et-strategies" es: "https://compleadly.com/es/base-de-conocimientos/como-usar-con-exito-el-contenido-de-linkedin-los-mejores-horarios-formatos-y-estrategias-de-publicacion" it: "https://compleadly.com/it/base-di-conoscenza/usare-con-successo-i-contenuti-su-linkedin-i-migliori-orari-di-pubblicazione-formati-e-strategie" pt: "https://compleadly.com/pt/base-de-conhecimento/como-usar-o-conteudo-do-linkedin-com-sucesso-os-melhores-horarios-formatos-e-estrategias-para-postar" x-default: "https://compleadly.com/knowledge/interactions-and-postings-on-linkedin" --- 1. [Home](https://compleadly.com/) 2. [Knowledge](https://compleadly.com/knowledge) 3. [Tips & Tricks](https://compleadly.com/knowledge/category/tips-tricks) 4. [Posts](https://compleadly.com/knowledge/category/posts) 5. Interactions and postings on LinkedIn [Posts](https://compleadly.com/knowledge/category/posts) # Interactions and postings on LinkedIn Author: [CompLeadly Team](https://compleadly.com/blog/author/compleadly-team)Last updated on August 20, 20262 min read --- Table of contents [3\. Reach per format](https://compleadly.com/knowledge/interactions-and-postings-on-linkedin#3-reach-per-format) // contents [3\. Reach per format](https://compleadly.com/knowledge/interactions-and-postings-on-linkedin#3-reach-per-format) #### 1\. The importance of posting frequency Regular posting is crucial. The optimal posting frequency is 3 to 4 posts per week. It is important not to post more than once a day, as this can reduce reach. Stick to a fixed schedule to create trust and expectations with your audience. #### 2\. Best time to post The timing of your posts significantly influences the visibility of your contributions. Different formats have various optimal times: - Image and text posts: Mon-Fri, 08:00 - 10:30 AM - PDF documents: Mon-Fri, 08:00 - 11:00 AM - Articles: Mon-Fri, 10:00 - 12:00 AM - Videos: Tue-Thu, 11:00 - 01:00 PM Interaction in the first 60 minutes after publication is particularly important. ### 3\. Reach per format Different content formats achieve different ranges: - Surveys: 1.6 - 2.1x reach - Document posts: 1.5x reach - Text-image posts: 1.2 - 1.3x reach - Videos: 1.2 - 1.4x reach - Text only: 0.5 - 0.9x reach - Post with external link: 0.6 - 0.7x reach - Articles: 0.6 - 0.8x reach Choose the appropriate format to achieve the desired effect. #### 4\. The role of hashtags Hashtags are essential for the reach of your posts. The optimal number is about four hashtags, which can lead to up to 9% higher reach. Avoid using more than 20 hashtags, as this can be perceived as spam and reduce reach. Place hashtags directly in the post and not in the comments. #### 5\. Weighting of interactions - LinkedIn rates interactions differently: - Liking: 1 point - Sharing with comment: 3 points - Clicking "More": 5 points - Saving: 8 points - Direct sharing: 10 points - Comment: 15 points Comments and shared posts are the most valuable for reach. #### 6\. Handling links External links in posts reduce reach. It is better to add the link afterwards or place it in a comment. You can also offer to send the link via direct message or use the "Visit Website" button on your profile. #### 7\. The 10 top recommendations for LinkedIn interactions 1. Create interactions in the first 60 minutes. 2. Do not use the same format more than three times in a row. 3. Do not tag more than eight people in a post. 4. Reshare your own posts after one day. 5. Respond to comments promptly. 6. Comment on other accounts after posting. 7. High dwell time on the post leads to high reach. 8. Selfies and CTA questions work excellently. 9. Native video has a higher reach than Vimeo or YouTube videos. 10. LinkedIn livestreams get 12 times more engagement than videos. #### Conclusion By implementing these strategies and recommendations, you can optimize your LinkedIn presence, increase the reach of your posts, and build an active and engaged community. --- Was this article helpful? Didn't find your answer? [Get in touch](https://compleadly.com/contact) // Related articles ## Related articles [PostsDifference between a LinkedIn post and an article.1 min read](https://compleadly.com/knowledge/difference-between-a-linkedin-post-and-an-article)[PostsFactors Affecting Reach and Engagement on LinkedIn1 min read](https://compleadly.com/knowledge/factors-affecting-reach-and-engagement-on-linkedin)[PostsBest practice: Sharing videos on LinkedIn1 min read](https://compleadly.com/knowledge/best-practice-sharing-videos-on-linkedin) ## Didn't find your answer? Our support team is happy to help you personally. [Get in touch](https://compleadly.com/contact) ```json { "@context": "https://schema.org", "@type": "Organization", "@id": "https://compleadly.de/#organization", "name": "CompLeadly", "legalName": "CompLeadly OHG", "description": "LinkedIn automation software for B2B sales and lead generation — since 2019, with data hosted in the EU.", "foundingDate": "2019", "founder": [ { "@type": "Person", "@id": "https://compleadly.de/ueber-uns#person-sebastian-andes", "name": "Sebastian Andes", "jobTitle": "Managing Director · CEO", "url": "https://compleadly.com/about", "image": "https://compleadly.com/images/founders/sebastian-andes-960w.webp", "sameAs": [ "https://www.linkedin.com/in/sebastian-andes/" ], "worksFor": { "@id": "https://compleadly.de/#organization" } }, { "@type": "Person", "@id": "https://compleadly.de/ueber-uns#person-philipp-krapp", "name": "Philipp Krapp", "jobTitle": "Managing Director · CTO", "url": "https://compleadly.com/about", "image": 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LinkedIn", "item": "https://compleadly.com/knowledge/interactions-and-postings-on-linkedin" } ] } ``` ```json { "@context": "https://schema.org", "@type": "TechArticle", "@id": "https://compleadly.com/knowledge/interactions-and-postings-on-linkedin#article", "headline": "Interactions and postings on LinkedIn", "description": "To build and maintain a strong presence on LinkedIn, there are numerous strategies and tips that can help you maximize your reach and effectively", "url": "https://compleadly.com/knowledge/interactions-and-postings-on-linkedin", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://compleadly.com/knowledge/interactions-and-postings-on-linkedin" }, "inLanguage": "en-US", "datePublished": "2026-08-20T07:17:08.600Z", "dateModified": "2026-08-20T07:17:08.600Z", "author": { "@type": "Organization", "@id": "https://compleadly.com/blog/author/compleadly-team#organization", "name": "CompLeadly Team", "url": "https://compleadly.com/blog/author/compleadly-team" }, "publisher": { "@type": "Organization", "@id": "https://compleadly.de/#organization", "name": "CompLeadly", "logo": { "@type": "ImageObject", "url": "https://compleadly.com/brand/compleadly-logo-light.svg" } } } ``` ```json { "@context": "https://schema.org", "@type": "HowTo", "name": "Interactions and postings on LinkedIn", "description": "To build and maintain a strong presence on LinkedIn, there are numerous strategies and tips that can help you maximize your reach and effectively", "url": "https://compleadly.com/knowledge/interactions-and-postings-on-linkedin", "step": [ { "@type": "HowToStep", "position": 1, "name": "Create interactions in the first 60 minutes.", "text": "Create interactions in the first 60 minutes." }, { "@type": "HowToStep", "position": 2, "name": "Do not use the same format more than three times in a row.", "text": "Do not use the same format more than three times in a row." }, { "@type": "HowToStep", "position": 3, "name": "Do not tag more than eight people in a post.", "text": "Do not tag more than eight people in a post." }, { "@type": "HowToStep", "position": 4, "name": "Reshare your own posts after one day.", "text": "Reshare your own posts after one day." }, { "@type": "HowToStep", "position": 5, "name": "Respond to comments promptly.", "text": "Respond to comments promptly." }, { "@type": "HowToStep", "position": 6, "name": "Comment on other accounts after posting.", "text": "Comment on other accounts after posting." }, { "@type": "HowToStep", "position": 7, "name": "High dwell time on the post leads to high reach.", "text": "High dwell time on the post leads to high reach." }, { "@type": "HowToStep", "position": 8, "name": "Selfies and CTA questions work excellently.", "text": "Selfies and CTA questions work excellently." }, { "@type": "HowToStep", "position": 9, "name": "Native video has a higher reach than Vimeo or YouTube videos.", "text": "Native video has a higher reach than Vimeo or YouTube videos." }, { "@type": "HowToStep", "position": 10, "name": "LinkedIn livestreams get 12 times more engagement than videos.", "text": "LinkedIn livestreams get 12 times more engagement than videos." } ] } ```