Best practice: Sharing videos on LinkedIn
What is the best way to share videos within LinkedIn messages? Especially when the video is several MB in size. Does it make sense to upload the video to Loom/YouTube and then send the link?
The most effective approach is to create a post with the video directly on LinkedIn and send the link to that post in your messages. LinkedIn favours content that stays within its platform, and external links such as Loom may not be forwarded directly.
Why is that?
LinkedIn wants users to stay on the platform for as long as possible. For this reason, external links that take users away from LinkedIn may not be prioritised as strongly or could even be blocked.
How can you do this?
- Create a post on LinkedIn and upload your video there.
- Once the post is published, copy the link.
- Add the link to your LinkedIn post to the messages you send to potential customers or contacts.
Additional tips:
- You can also run A/B tests with different types of posts to see which ones are most effective.
- Use CompLeadly's extensive analytics to continuously optimise your strategy.
With this approach, you stay aligned with LinkedIn's guidelines and maximise the visibility of your content. You can also use CompLeadly's target audience analysis and profile optimisation features to make sure your messages have the greatest impact.
