How to link your LinkedIn Company Page correctly

How to link your LinkedIn Company Page correctly

A LinkedIn Company Page increases your visibility among potential customers. Even if you are self-employed or a freelancer, it is worth creating one.

Table of contents

1. Why a LinkedIn Company Page makes sense
2. Common mistake: Company Page not linked correctly
3. Step-by-step guide to linking your Company Page
4. Benefits of a correctly linked Company Page

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1. Why a LinkedIn Company Page makes sense

A LinkedIn Company Page increases your visibility among potential customers. Even if you are self-employed or a freelancer, it is worth creating one. LinkedIn favours profiles connected to an official Company Page and often gives them greater reach.

2. Common mistake: Company Page not linked correctly

Many users have created a Company Page but have not linked it correctly to their LinkedIn profile. In practice, this means the company logo does not appear in the profile overview, limiting visibility.

3. Step-by-step guide to linking your Company Page

To link your Company Page to your profile correctly, follow these simple steps:

1. Open your LinkedIn profile and go to the section where your current company or work experience is listed.
2. Click the pencil icon next to the company name to open the editing options.
3. Enter your company name exactly as it appears on the Company Page. Make sure there are no differences or typos.
   ⚠️If it is already there, you need to delete it and enter it again.
   
4. Once LinkedIn recognises your Company Page, you can select it from the list.
5. Save the changes. Your company logo should now be visible.

4. Benefits of a correctly linked Company Page

• Greater visibility: LinkedIn considers profiles with a Company Page to be more professional and relevant.
• Better reach: Correct linking improves the organic reach of your profile.
• Credibility: The company logo is displayed on your profile, which builds trust with potential customers.