How to share links in LinkedIn chat effectively
LinkedIn often displays a security warning as soon as you send an external link directly in the chat. Around half of recipients close this pop-up immediately and return to the chat without opening the page. To avoid losing this traffic, use content published within LinkedIn itself—and only direct readers to the link from there.
Three proven approaches (the last one is our favourite)
Short post with a link at the end
- Write a concise post that sums up the value of your website in two to three sentences.
- Add the link at the very bottom. When someone clicks the link in the post, they land directly on your page without going through the warning screen.
Detailed article with multiple CTAs
- Use LinkedIn articles to explore the topic in more depth.
- Include the link in several places—for example, after each section. This gives readers multiple opportunities to click and increases the likelihood of conversions.
Custom Button (FAVOURITE)
- The Custom Button is displayed directly in the chat and in posts, and clicking it redirects users immediately without LinkedIn’s security page.
- Direct link:
https://www.linkedin.com/in/me/overlay/custom-button - Or
Your benefits
- Smooth user journey: Readers skip the security pop-up entirely.
- More clicks & conversions: Every visit goes directly to your landing page, noticeably increasing the chances of downloads, demos, or purchases.
- Stronger engagement: By consuming content within LinkedIn, your target audience receives valuable information before clicking and builds trust faster.
Use one of these three formats to elegantly avoid chat links while increasing engagement across your network.
