Pick up on current topics and trends – and make them relevant with your perspective
Current topics get significantly more attention on LinkedIn – because people are naturally interested in what is “happening right now”.
Table of contents
- Why current topics drive visibility
- How to choose the right trends
- How to develop your own perspective
- Dos & don’ts for putting it into practice on LinkedIn
- Practical tips for quick ideas and strong content
- Conclusion: Stay visible without jumping on every bandwagon
1. Why current topics drive visibility
Current topics get significantly more attention on LinkedIn – because people are naturally interested in what is “happening right now”. When you pick up on these topics and create a clear connection to your area of expertise, you create relevant content. You get more reach, more comments and, ideally, real conversations with prospects.
2. How to choose the right trends
Not every trend is relevant to your target audience. Instead of reacting to every viral topic, one simple rule helps:
🔎 Topic filter for you as a sales expert:
- Does the topic relate to people, communication or business?
- Does it affect self-employed professionals, agencies or sales teams (your target audience)?
- Could you explain your opinion to a customer on the phone in under 10 seconds?
- Does it violate any of your exclusion criteria? ⤴[THESE HERE]
Examples of suitable trend topics (LinkedIn coaching example):
- LinkedIn updates (e.g. new features or algorithms)
- Changes in buyer behaviour
- Digitalisation in sales
- Artificial intelligence in B2B sales (not as hype, but with a clear practical benefit)
- The world of work & self-organisation
- Major brand decisions (e.g. advertising campaigns, launch strategies)
3. How to develop your own perspective
The key is not whether you talk about a current topic – but how. Your target audience wants context. They want to know what you, as an expert, think about it and what can be learned from it.
🔧 How to develop your perspective:
- What does your experience tell you? (e.g. “I’ve been seeing this with my customers for months…”)
- What does this mean specifically for self-employed professionals and salespeople? (e.g. “Anyone who now relies only on XYZ is leaving potential untapped…”)
- What would you take from it or recommend? (e.g. “That’s why we need to think differently about content in the future…”)
Take a position. Not extreme, but clear and factual.
4. Dos & don’ts for putting it into practice on LinkedIn
✅ Do this:
- Relate current topics to your area of expertise
- Speak like a person, not an editor
- Write for people who no longerknow you
- Use stories, comparisons or real examples
🚫 Avoid this:
- No clickbait with a dramatic tone
- Do not simply repeat the news
- No topics from your exclusion list (medicine, finance, etc.)
5. Practical tips for quick ideas and strong content
🔁 Where can you find topics?
- Trending LinkedIn posts (e.g. under the hashtag #LinkedInUpdate)
- Newsletters from industry publications (e.g. OMR, t3n, HORIZONT)
- What customers or colleagues tell you in conversations
- Your own thoughts after scrolling – “What stands out to me about this?”
💡 How to turn it into a post:
- Write down the headline that caught your attention
- Ask yourself: “What would I say to a customer about this?”
- Put your thought into simple language – as if it were a comment
- Structure your thought in 3 paragraphs:
- Opening (hook)
- Maintain interest
- Conclusion / deliver the promised insight
6. Conclusion: Stay visible without jumping on every bandwagon
Current topics are like open doors – you just need to use them. Your target audience wants to know how you, as an experienced expert, see things. And that is exactly what sets you apart from those who only post because something is currently “trending”.
Stay professional, bring in your own thoughts – and use current topics as a springboard for real relevance on LinkedIn.