Setting up a split-testing sequence with examples for openers and InMails
Video: Create a split-testing sequence for openers and InMails. Define target audiences, set the number, and get tips for tests that run for weeks. Optimise sequences.
Chapters
0:00 Introduction
0:17 Openers for all contacts
0:49 Target audience-specific openers
1:01 Emails to 2nd- and 3rd-degree contacts
2:18 InMail settings
3:12 Duplicating the sequence
3:37 Split-test sequence B
5:46 Setup within a sequence
6:56 Calendar settings and recommendations