The key differences between LinkedIn InMails and Sales Navigator InMails

LinkedIn InMails and Sales Navigator InMails differ in their subject line, signature and visibility.

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1. Subject line:

• LinkedIn: Optional
• Sales Navigator: Required

2. Signature:

• LinkedIn: No automatic signature, but you can add one yourself if you want.
• Sales Navigator: An automatic signature is added by LinkedIn, but you can customise it.Here's how.

3. Message delivery:

• LinkedIn: InMails appear in the recipient's main LinkedIn inbox, regardless of whether they have Sales Navigator or not.
• Sales Navigator: InMails only appear in the recipient's Sales Navigator, which means the recipient has to actively switch to Sales Navigator to see the message.

4. Follow-up options:

• LinkedIn: You cannot send another InMail to the same contact until they have replied to or accepted your InMail.
• Sales Navigator: You can send unlimited InMails to the same contact.

For these reasons, it is generally recommended to send InMails through LinkedIn, as they are more visible and reach a wider audience. However, if you want to follow up, you can do so through Sales Navigator.