Use case: Contacting multiple target audiences with different messages
Your goal is to ensure that each contact receives only one message within a month, even if they belong to multiple target audiences, including when two contacts belong to multiple target audiences.
Target audience-specific messaging
A key aspect of message management is considering different target audiences. If a contact belongs to multiple target audiences, it may be important to send different messages. This avoids redundancies and ensures that messages are relevant and targeted. For example, managing directors of tax advisory firms should not receive the same messages as general managing directors.
Sequences and export settings
To achieve this goal, you need to create a new sequence. You can use features such as profile export to create and export targeted audiences. Be aware of LinkedIn restrictions, such as the limit of 2,500 contacts per Sales Navigator target audience.
Considering target audience sizes
It is advisable to start by exporting narrower target audiences and then export the larger groups. This allows for more precise control over message distribution and avoids overlaps.
Campaign Messages feature
For efficient communication, it is important to set the start date for sending messages to avoid duplicates. This ensures that contacts are not contacted multiple times within a defined timeframe.
Filter and export settings
When exporting contacts, it is crucial to choose the right filter settings to ensure that campaign messages can be sent correctly. This includes selecting first-degree contacts or direct contacts on LinkedIn.
Duplicating campaign messages
To contact people again after a certain period, such as 30 days, you can duplicate campaign messages and adjust the start date accordingly. This allows for flexible handling and time-controlled follow-ups.
Support and further help
If you have questions or are unsure about anything, support is available to help. Feel free to use the support button or join the Q&A live calls to further optimise your strategy.