Why you should not use _FN_ _LN_ in your text.
In everyday life, we address people using only their first name or Mr/Ms and their last name. When LinkedIn messages include your full name, they can come across as automated.
What the placeholders SA, FN and LN mean
- SA (Salutation) is replaced with the salutation "Mr" or "Ms".
- FN (First Name) stands for the first name.
- LN (Last Name) stands for the last name.
These placeholders help personalise messages, which is especially important on LinkedIn. However, there is one important point to consider: using the FN and LN placeholders can feel unnatural and suggest bot behaviour.
Examples:
- Bot-like: "Hello _FN_ _LN_, I would like to introduce you to our product..."
- Human: "Hello _FN_, I would like to introduce you to our product..." or "Hello _SA_ _LN_, I would like to introduce you to our product..."
Benefits of using FN or SA LN
- More personal and familiar: Using the FN first name creates a familiar and personal atmosphere. It shows that you want to build a genuine connection rather than send a generic message.
- Professional and respectful: The SA LN combination remains professional and respectful, especially in formal or business contexts. It is common practice in the business world and conveys professionalism.
Why you should avoid FN LN
- It can look automated: Messages with FN and LN can raise the suspicion that they were automated and not written by a real person.
- Distant: They often come across as distant and less inviting, which reduces the likelihood of a positive reply.
- Building trust: More personal forms of address help build trust faster and foster a positive relationship.
