This guide shows you how to split a target audience with more than 2,500 results in Sales Navigator into groups of no more than 2,500 contacts each, then message each group through a separate workflow: select first-degree connections, filter by region if there are too many results, save each group in Sales Navigator, and create a separate workflow with a campaign message for each group.
1. Selecting prospects 0:01
- Open Sales Navigator.
- Select the 1st-degree connection filter (direct connections).
- Check the number of results in the top right corner.
2. Filtering the target audience 0:25
- If you have fewer than 2,500 results, you can use the target audience directly.
- If you have more than 2,500 results, you need to apply filters and create several target audiences with a maximum of 2,500 results each.
I’ll explain how in the following steps:
3. Filtering by region 1:08
- Idea: Select a specific region or city to reduce the number of results.
- Example: In this example, I select the city of Cologne to get 450 results.
4. Saving the target audience 1:29
- Save the filtered target audience in Sales Navigator.
- Go to "Target audience" in the left-hand menu and add a new target audience (e.g. "Test").
- Repeat this step until all target audiences with a maximum of 2,500 results have been saved.
5. Creating a workflow 2:02
- Create a new workflow (e.g. "Test").
- Select the function for contacting people.
6. Creating a campaign message 2:18
- Add a campaign message and edit it.
- Select the target audience you created earlier.
7. Setting up message sending 2:27
- Set the maximum number of messages to be sent per day (e.g. 100).
- Enter your message text and choose whether to write in Sales Navigator or LinkedIn.
8. Adding more target audiences 3:14
- Repeat the process for other cities (e.g. Düsseldorf).
- Save each new target audience and adjust the workflow accordingly.
9. Completing the process 3:53
- Duplicate the function for each target audience until all prospects can be contacted.
- If you have questions, join a live Q&A call (included in Premium Plus) or contact support.
