The 5 categories for endless content ideas
The best content ideas come from real life: Share aha moments from your past, fresh experiences from the last few days, or thoughts that are on your mind right now. Pick up on current trends or experiment with made-up ones.
Overview
1. Past aha moments
2. Fresh experiences:
3. Thoughts from today:
4. Trends:
5. Made-up experiences
1. Past aha moments
These are stories from your own past – setbacks, insights, or embarrassing moments that you understand better today.
Why it works: It is personal, honest, and no one can copy it.
💡 Example:
“For years, I thought I just wasn't the type for sales – until I realised I was actually just afraid of rejection. Today, I love sales because I've taken the pressure out of it.”
🎁 Reward: Many people feel the same way – and you show them a new way to deal with it.
2. Fresh experiences
What happened to you in the last few days or weeks that could be useful or entertaining for others?
Why it works: It is current, tangible, and you are close to it.
💡 Example:
“Yesterday during a coaching session, someone asked me whether it is even possible to grow organically anymore. I showed them three simple moves – two days later: 12,000 views.”
🎁 Reward: It provides direct know-how or inspiration.
3. Thoughts from today
What is on your mind right now? What ideas, doubts, or small wins have you had today?
Why it works: People like real thinking – not just polished wisdom.
💡 Example:
“I'm wondering right now whether I'm too nice in my sales emails. Maybe I should write one that simply says: 'Here's the thing. It's great. Get it.'”
🎁 Reward: Others think along, discuss, and feel seen.
4. Trends
Take a current topic – from your bubble, the news, or social media – and bring your own perspective.
Why it works: You tap into existing attention.
💡 Example:
“Everyone is talking about AI tools right now – but no one explains how they help you gain time instead of stress . I tried it: two tools, five hours saved – here's how.”
🎁 Reward: You provide direction in the information chaos.
5. Made-up experiences
You deliberately create an experiment or adventure to turn it into content.
Why it works: It is bold, entertaining, and creates suspense.
💡 Example:
“For 7 days, I sent 3 cold DMs every day – completely without a pitch. Just value. The result? 4 calls. Zero cringe.”
🎁 Reward: People learn from your risk without having to take it themselves.