Because this is one of the most underrated features on LinkedIn®.
👉 When you follow someone, YOU are automatically highlighted in that person’s notifications.
👉 LinkedIn® also sends an email – so your name lands directly in your target contact’s inbox.
The result? Curiosity. They visit your profile.
And here’s the leverage:
Your profile (if it is optimised) immediately shows what you offer and where things are headed – for example, straight to the booking link on your website.
The contact follows you back and regularly sees your posts – so you stay visible without being pushy.
LinkedIn® rewards your behaviour with more visibility and reach because you generate interactions.
In addition:
LinkedIn® allows you to send messages for special occasions (birthdays, job changes, anniversaries) to contacts you follow—even without a direct connection.
This creates a cycle of more profile visits, more reach and more conversations with your target audience.
Sounds like a lot of work? It is. But: You can follow over 500 profiles per day.
And if you do not want to use this feature manually but want to turn your computer into a full-time sales rep that handles exactly this task for you – take a look at CompLeadly. 🚀
PS: Small details like this determine whether you stay invisible or consistently win customers through LinkedIn®.
