Because this is one of the most underrated features on LinkedIn®.
👉 When you follow someone, YOU are automatically highlighted in that person’s notifications.
👉 LinkedIn® also sends an email – so your name lands directly in your target contact’s inbox.
The result? Curiosity. They visit your profile.
And here’s the leverage:
Your profile (if it is optimised) immediately shows what you offer and where things are headed – for example, straight to the booking link on your website.
The contact follows you back and regularly sees your posts – so you stay visible without being pushy.
LinkedIn® rewards your behaviour with more visibility and reach because you generate interactions.
For recruiters, following someone is a quiet introduction. Follow the developer or head of nursing you want to contact a few days before your first message. The notification puts your name in front of them, and if they’re curious enough to view your profile, they’ll see your open positions before you make a pitch. If you’re looking for a job, turn the approach around and follow team leads at your target employer. When you send a connection request a week later, your name will already be familiar. In CompLeadly, this is a separate step: visit and follow profiles from a people search or, with a Recruiter licence, from a Recruiter pipeline. Following profiles as you visit them is available from Basic; in the free version, CompLeadly visits up to 25 profiles per day (a basic feature with a daily limit). To see how recruiters combine this with a connection request and an opening message, read the recruiting use case.
In addition:
LinkedIn® allows you to send messages for special occasions (birthdays, job changes, anniversaries) to contacts you follow—even without a direct connection.
This creates a cycle of more profile visits, more reach and more conversations with your target audience.
Sounds like a lot of work? It is. But: You can follow over 500 profiles per day.
And if you do not want to use this feature manually but want to turn your computer into a full-time sales rep that handles exactly this task for you – take a look at CompLeadly. 🚀
PS: Small details like this determine whether you stay invisible or consistently win customers through LinkedIn®.
shows you how it works and where to find your code in the app.
