How to optimise messages and use LinkedIn targeting effectively
Q: Why should my message opener include a question?
A: An opener with a question encourages the recipient to think and respond. This can increase the chances that they engage with the content and react.
Q: How does the tone of my message affect the recipient's response?
A: The way you communicate information can make the difference between a positive and negative response. Ending a sentence with a full stop is often perceived as friendlier than ending it with an exclamation mark.
Q: I’m unsure about target audience size on LinkedIn. What do you recommend?
A: When using tools such as LinkedIn Sales Navigator, it is recommended to have a target audience of fewer than 2,500 people.
Learn more: Why your target audience should have fewer than 2,500 results