Sounds arrogant?
It isn't.
It's a survival strategy.
I used to chase every lead.
Anyone who said “hello” got a meeting.
I thought:
More meetings = more success.
Reality hit me hard.
- Hours of calls with people who had no budget.
- Clients who drained my time but didn't want results.
By the evening, I was exhausted.
The reality check was sobering.
My business stagnated.
I was fed up with “hope marketing.”
Today, I've turned the tables.
I earn more because I work less –
but with the right people.
The key?
A radical system filter.
While the competition is still philosophising about whether the customer is king, I built a machine.
We use CompLeadly to put our sales on autopilot.
The system handles the hard work for me:
✅ It finds my exact target audience using smart filters
✅ It builds my network and creates trust 24/7
✅ It only delivers enquiries that are a real fit
When I have a call today, it's a “wellness call”.
The decision has often already been made.
No persuading.
No price discussions.
Just advice on equal footing.
Anyone who wants to be everything to everyone,
ends up being nothing to no one.
Today, I choose my clients as carefully as I choose my employees.
My calendar is no longer “full,”
but valuable.
The filter also belongs before the search for staff.
Recruiting teams fall into the same trap: Everyone who responds to a job posting gets an initial call. By Friday, you’ve spoken to plenty of people who never intended to change jobs. The filtering should happen before you reach out, not afterwards. In CompLeadly, you define that narrow selection as your target audience, using either LinkedIn Recruiter or Sales Navigator. The tool sends a connection request and only follows up with an opening message once someone accepts. If you’re looking for a job yourself, turn the approach around: Don’t message every company with an open role. Contact the team leads at the few employers that are a good fit. LinkedIn’s standard people search is all you need for that. Our setup for recruiting is described in ourPage for recruiters.
