Regional focus beats reach: a 38.8 percent acceptance rate
A staffing agency with a regional focus in a southern German metropolitan area. Outreach is run by the company's own leadership. Customer since July 2023.
- Role
- Staffing agency, outreach run by the company's own leadership
- Region
- southern German metropolitan area
- Customer since
- July 2023
- Data as of
- September 8, 2026
Network size
2.161 → 7.464 (+245 %)
18.445
Connection requests
38,8 % (3.317 → 1.288)
Acceptance rate, core audience (12 months)
1.017
Reactivated existing contacts
≈ 896 h / 112 d
Manual work hours saved
Staffing is a two-sided market: it needs clients and candidates at the same time. Both sides are reachable on LinkedIn, and both expect regional closeness. An existing network of around 2,100 contacts had grown over the years but sat unused — a dormant asset. At the same time, the operationally involved leadership simply had no time for daily outreach.
Deliberately narrowed to the company's own southern German metropolitan area. Rather than spreading efforts nationwide, outreach stays consistently within the company's own catchment area — where meetings and placements actually happen. This is complemented by a reactivated list of existing paying clients.
Regional networking
Connection requests almost exclusively within the company's own region.
18.445
Direct conversation opening
Welcome messages after the connection is accepted.
4.434
Reactivating the existing network
Direct messages to existing first-degree contacts — exactly the network that had sat unused for years.
1.017
Capacity management
Unanswered requests are automatically withdrawn.
13.798
Results
| Network size | 2.161 → 7.464 (+245 %) |
|---|---|
| Connection requests | 18.445 |
| Acceptance rate, core audience (12 months) | 38,8 % (3.317 → 1.288) |
| Reactivated existing contacts | 1.017 |
| Manual work hours saved | ≈ 896 h / 112 d |
The regional focus is the strongest lever in the entire account.
A 38.8 percent acceptance rate is more than double what broadly spread campaigns typically achieve. Coming from the same region, knowing the same companies and travelling the same routes builds acceptance — trust grows through closeness, not reach.
A second effect: the existing network became productive again. Over 1,000 contacts that had sat in the network for years were reached out to deliberately. That is revenue potential that was already paid for and simply sitting unused.
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