This is how you stay on your ideal customers’ radar without being pushy.
Why should you actively follow your target audience on LinkedIn®? Because it is one of the most underrated features on LinkedIn® .
👉 When you follow someone, YOU are automatically highlighted in that person’s notifications.
👉 LinkedIn® also sends an email – so your name lands directly in your target contact’s inbox.
The result? Curiosity. They visit your profile.
And here’s the leverage:
Your profile (if it is optimised) immediately shows what you offer and where things are headed – for example, straight to the booking link on your website.
The contact follows you back and regularly sees your posts – so you stay visible without being pushy.
LinkedIn® rewards your behaviour with more visibility and reach because you generate interactions.
In addition:
LinkedIn® lets you send messages for special occasions (birthdays, job changes, anniversaries) to contacts you follow, even without a direct connection.
This creates a cycle of more profile visits, more reach and more conversations with your target audience.
Sounds like a lot of effort? It is – BUT: You can follow more than 500 profiles per day.
And if you do not want to use this feature manually but want to turn your computer into a full-time sales rep that handles exactly this task for you – take a look at CompLeadly. 🚀
PS: Small details like this determine whether you stay invisible or consistently win customers through LinkedIn®.
What is your view on actively following your target audience? Have you tried it already – and what has your experience been?
