Theprofile headlineis the text directly below your name on LinkedIn – in English, it is called the Headline. You can change it on desktop using the icon forYou > View profileIcon forEditin the introduction section > fieldprofile headline > SaveGood slogans name the target audience, the benefit and proof instead of just the job title.
Below, you’ll find the steps for desktop and app, two formulas, and 15 copyable templates sorted by role.Last updated: 19 September 2026, the click paths are from the German versionLinkedIn help article “Edit your profile headline” field.
What is the profile headline on LinkedIn?
LinkedIn calls this field in the German interfaceprofile headlineThe help article describes it as the text beneath your name in the introduction section of your profile.
The help article explicitly states two things: Changing the profile tagline changesno longerthe entries underCurrently,Earlier it and enter it Training. And if the profile slogan and current position are identical, the current position will not be shown separately at the top of the profile. LinkedIn does not specify a character limit in this help article, so do not rely on figures circulating online. Instead, test the length directly in the field.
Where your profile slogan appears everywhere
Your headline does not stay on your profile. Based on daily use (not documented by LinkedIn): the line generally appears wherever your name is shown.
- In the people search under your name – often the only thing people can read about you there.
- Below your comments and posts in the feed.
- In connection requests and in suggestions such as “People you may know”.
- In notifications and in the message overview.
Practical takeaway: Your tagline is the most-read sentence on your LinkedIn profile. It should stand on its own without anyone needing to open your profile.
Changing Your LinkedIn Profile Headline: Desktop and App
This is how it appears in the German help article. On desktop:
- At the top of the LinkedIn homepage, click the icon forYou field.
- Click onView profile field.
- In your introduction section, click the icon forEdit field.
- Select in the pop-up windowEdit introductionthe changes in the fieldprofile headlinebefore.
- Click onSave field.
In the app:
- Tap your profile picture and then tapView profile field.
- Tap the icon for in your presentation area.Edit field.
- Record on the pageEdit introductionthe changes in the fieldprofile headlinebefore.
- Tap in the top rightSave field.
The profile picture and cover image are available in the same dialog. You can find a step-by-step guide with screenshots in our knowledge base:Change your LinkedIn cover image and profile headlineThis article goes further and covers,whatbelongs in the line. The correct dimensions for the banner are inLinkedIn Cover Image: Size and Dimensions field.
The formula for a good slogan
A job title answers the question, “What are you?” A good tagline answers, “What’s in it for me?” Two proven frameworks:
- Target audience + benefit + proof:“I help [target audience] achieve [result] – [proof].”
- Role + focus + result:“[Role] for [Focus] | [Result in a few words]”
Three rules for this:
- Put the keyword first.In the search results list and in the app, the line is cut off. What makes you discoverable—your field and your role—belongs at the beginning, not after three separators.
- One offer, not three.Anyone who offers everything is no one’s first choice. Why this also applies to your entire profile is explained inOne profile, one offer field.
- Only evidence that holds up.Numbers, certificates and references work—but only if they are genuine. A made-up number will come to light in the very first conversation.
If you want to test different wording, this website has a free tool for that: theLinkedIn Headline Generator field.
15 examples for your profile slogan
All examples are fictional templates to adapt—not real people or real companies. Replace the placeholders in square brackets with your own verifiable information. Do not use any number you cannot substantiate.
sales
- Template: “B2B sales for [industry] | I reliably get [target audience] to the negotiating table”
- Template: “Account Executive [software category] | Less cold outreach, more conversations with decision-makers”
- Template: “I help [target audience] organise their sales process from initial contact to closing”
Consulting
- Template: “[Area of expertise] consulting for SMEs | [Number] projects since [Year]”
- Template: “I support [target audience] with [project] – from concept to operation”
Agency
- Template: “[Service] for [Industry] | Agency owner, [Team size] people”
- Template: “We make [target audience] visible – [channel] and [channel] from a single source”
recruiting
- Template: “Recruiting for [specialist area] | I fill [role type] positions in [region]”
- Template: “Talent Acquisition [Industry] | Currently open: [Role], [Role]”
- Template: “I connect [target audience] with employers that are a genuine fit for them”
Founder
- Template: “Founder at [company type] | We solve [problem] for [target audience]”
- Template: “Build [product category] for [target audience] – write about [topic] here”
Job search
- Template: “[Job title] with [X] years of experience in [field] | open to new opportunities in [region]”
- Template: “[Degree] graduate | looking to start a career in [field], focusing on [topic]”
- Template: “[Field of expertise] | most recently [role] at a [company type] | currently looking for a job”
LinkedIn headline and profile slogan: the same text
“Headline” is simply the English name for the same field. If you switch your LinkedIn interface to English, it is calledHeadline, in Germanprofile headlineSo you do not have to maintain two separate texts, but a single entry.
A real difference comes when you create multilingual profile versions: you can add a separate headline for each language. If you work internationally, don’t translate the English version word for word. Choose the terms your target audience actually searches for.
Common mistakes
- Just the job title.“Senior Manager” does not tell anyone what you help with.
- Buzzword chain.Five hyphenated terms read like an index, not an offer.
- Keyword at the end.No one reads what comes after the cut-off point in search results or the app.
- Emoji wall. One symbol can provide structure; five look cluttered – and screen readers read each one aloud.
- Made-up figures. Evidence only works as long as it is accurate.
- Set it once and forget about it. New role, new focus, new target audience – your headline needs to move with you.
Frequently asked questions about the LinkedIn profile headline
How long can a profile headline be?
The German LinkedIn help article on editing your profile headline does not specify a character limit. So do not rely on second-hand figures. Instead, enter your text in the field and see when LinkedIn stops you. In any case, plan your headline so the most important message comes first, as the line is truncated in search results and the app.
Where can I find my profile headline on LinkedIn?
It is the text below your name in the introduction section of your profile. On desktop, you can edit it via the icon for You > View profile > icon for Edit > field profile headline. In the app, go via your profile picture and View profile the same way.
Does my position change when I change my headline?
No. According to the help article, editing your profile headline does not change the entries under Current,Past it and enter it Training. Both pieces of information are independent of each other. However, if your headline and current position are identical, LinkedIn does not display the position separately at the top of your profile.
Will my connections see that I changed my headline?
LinkedIn may share profile changes as an update with your network. You control whether this happens under Settings & Privacy. If you are currently making ongoing changes to your profile, turn off these notifications first and turn them back on only when you are done.
Do I need emojis or dashes in my headline?
Both are allowed, but neither is required. A dash or vertical bar clearly separates two statements. Emojis attract attention, but they make reading aloud more difficult for screen readers and can quickly seem inappropriate in conservative industries. Decide based on your target audience, not on trends.
