Overview
- Prepare your LinkedIn profile
- Max out the daily number of CompLeadly functions
- Run CompLeadly for up to 16 hours a day
- Your acceptance rate should be > 20%
- Increase response rates through follow-ups, likes, and skill endorsements
- Is your text relevant?
- Don’t overdo split testing
- Handle objections and excuses
- Your positioning in the market
- Build trust
1. Prepare your LinkedIn profile
Your LinkedIn profile is your showcase. Make sure your profile is complete and professional. Use an appealing profile picture and a compelling header. Your summary and work experience should be precise and engaging to convince potential clients.
- How to do it: Here we show you what to consider for your LinkedIn profile.
- FREE: We are happy to provide you with individual and free profile feedback for your LinkedIn profile. Feel free to contact us: Support@compleadly.de
2. Max out the daily number of CompLeadly functions
Use all the features that CompLeadly offers. Connect, send InMails, follow potential clients, and congratulate them on special occasions. Every feature helps you stay in the minds of your target audience and increases your chances of successful client acquisition.
On top of that: the more contacts you reach per week, the faster you have reliable numbers. And the faster you know whether your sequence really works or whether you were just lucky or unlucky.
- Find all functions in CompLeadly and add them to the sequence
- The recommended daily usage for all functions
- All LinkedIn functions listed
3. Run CompLeadly for up to 16 hours a day
To get the most out of your LinkedIn activities, it's crucial to use CompLeadly for as long as possible each day. Make sure to run the tool for up to 16 hours daily. This way, you remain constantly present and memorable to your target audience. This activity ensures that potential clients are continuously exposed to your business, significantly increasing the likelihood of successful contact.
Side effect: more running time means more contacts and therefore meaningful numbers sooner instead of random results.
4. Your acceptance rate should be > 20%
An acceptance rate of over 20% indicates that you are targeting the right audience. If the rate is lower, you should reconsider and adjust your target audience to ensure you are reaching the right people.
Think about the characteristics of your ideal clients and the problems or needs they have that your offer can solve.
5. Increase response rates through follow-ups, likes, and skill endorsements
To boost your response rate, use follow-ups, likes, and skill endorsements. These important interactions show your potential client that you are interested in them and can encourage them to respond to your messages.
- Follow-ups are essential for any sales process, and here’s why. According to statistics, just by doing 3 follow-ups, you are already 90% better than those who don't.
6. Is your text relevant?
If you are not achieving sufficient results, review your messages. Ensure they are personalized and relevant to your target audience. Sometimes, a small adjustment can significantly increase engagement.
Do you know Jordan Belfort, now a sales coach and famous from the film "Wolf of Wall Street"? Here you can find his approach to selling:
➔ Which texts to use for sales
7. Don’t overdo split testing
If you want to test multiple target groups, texts, and sequences, rather run split testing with one target group over a period of at least 7 days, so you cover every day of the week.
Don’t test too many target groups and texts simultaneously, as this can lead to unclear results. Focus on a handful of variations to obtain clear and meaningful data.
Time alone is not enough: volume matters
A test is only finished when both the time and the volume are right. With few contacts, chance decides, because a single “yes” or “no” shifts your rate massively. Only with enough contacts do chance, weekdays and daily form even out.
Example: variant A gets 4 replies to 50 messages, variant B only 2. That sounds like “twice as good”, but statistically it is pure chance. Only with several hundred messages per variant does it become clear which text is really better.
Our guideline values per variant:
- Acceptance rate: evaluate at the earliest after about 200 connection requests sent
- Response rate: evaluate at the earliest after about 300–500 messages sent
The more variants you test at the same time, the longer it takes until each one reaches this volume. One more reason to run only a few variants in parallel.
8. Handle objections and excuses
Be prepared to handle objections and excuses from your potential clients. Develop strategies, for example using our guidelines HERE, to confidently address common objections and use excuses as opportunities for clarification and persuasion. Mastering these techniques can make a crucial difference in your client acquisition.
9. The foundation for your sales success: your positioning in the market
Clear positioning is crucial for your success on LinkedIn and in sales in general. Positioning means clearly and precisely defining what makes you and your offer unique and why potential clients should choose you.
Here are some key aspects of positioning:
- Unique Selling Proposition (USP): Define your unique selling proposition that sets you apart from others. What do you offer that no one else does in the same way? This could be a specific product feature, a special service, or an exceptional customer experience (see examples below). It must be plausible and explainable. Simply saying you are the best, that you go the extra mile, or have special certifications rarely helps. Customers even expect that!
- Understanding your target audience: Know your target audience well. What needs and problems do they have that you can solve? The better you understand your target audience, the more targeted you can make your offer and messages.
- Clarity and consistency: Communicate your positioning clearly and consistently in all your LinkedIn activities. Your profile, messages, and posts should all convey a unified image.
- Value proposition: Emphasize the concrete benefits your clients gain from your service or product. How do you improve your clients' lives or work? Show this with examples and success stories. Referrals and customer reviews support your capability and build trust.
- Competitive analysis: Know your competitors and position yourself strategically against them. What do they do well, and what can you do better? Highlight your strengths and advantages over your competitors' offerings without focusing too much on them.
Examples of a real USP:
- Product feature: If your product has a function that no other product on the market offers. Example: a software tool that provides a specific automation other tools don't have. Example: CompLeadly can write gender-specific messages and congratulate on birthdays.
- Special service: A service that only you offer or implement in a special way. Example: an IT service provider that offers 24/7 live support and guaranteed response times of under 5 minutes.
- Exceptional customer experience: An experience or service that exceeds customer expectations. Example: a travel agency that creates tailor-made travel plans and provides personal travel advisors who can be reached around the clock.
10. Build trust
When someone doesn't buy from you, it's due to a lack of trust, meaning the customer is unsure if you can help with their problems.
The customer might have had bad experiences or already wasted money.
1. Credibility and competence
Trust signals that you are competent and reliable. When you demonstrate your expertise and appear credible, customers feel more confident in their decision. They are more likely to buy from someone who appears to be an expert and whom they trust.
You achieve this by knowing and naming the customers' pains and challenges. For example in posts or on your profile:
I help achieve GOAL X without having PAIN Y.
2. Positive experiences and testimonials
Customers who hear about positive experiences from others are more likely to make a purchase. Trust can be strengthened through customer reviews, testimonials, and case studies that show others are satisfied with your product or service.
3. Reducing perceived risk
The higher the trust, the lower the perceived risk for the customer. This means customers have fewer concerns about making a bad purchase. They know they can count on you if there are problems and that you stand behind your product.
So avoid anything that makes the potential client hesitate. You shouldn't lie, just don't mention anything negative the client doesn't need to hear.
No liability can be assumed for completeness, editorial and technical errors, omissions, etc., or for the accuracy of the information provided.