CompLeadly/LinkedIn Features & Strategies

CompLeadly/LinkedIn Features & Strategies

Here you will find an overview of CompLeadly features for LinkedIn, the resulting LinkedIn strategies for customer acquisition, network maintenance, following up with customers, and employee recruitment.

Overview

1. Overview of LinkedIn features for building your network
2. Overview of LinkedIn features for network maintenance/follow-up
3. Overview of strategies and use cases
4. Sales mindset

1. Overview of LinkedIn features for building your network

Here is a summary of all LinkedIn interactions with people you are not connected to that you can carry out.

1. Connect: Send connection requests without a message to avoid misunderstandings and increase the acceptance rate. If requests are ignored, they should be withdrawn after five days to avoid restrictions.
2. 1. ⤴Guide
3. Withdraw: Withdraw connection requests that have not been accepted after five days to minimise the risk of LinkedIn restrictions.
4. 1. ⤴Guide
5. InMails: Write messages to people you are not connected to. These can be sent either using credits (for people without a Premium subscription) or free of charge (for people with a Premium subscription).
6. 1. ⤴Guide
7. Secret LinkedIn feature ➔ Message group members: You can message your target audience in Sales Navigator without connecting and without using your InMail credits if they belong to a group that you are also part of. This is not otherwise possible.
8. 1. ⤴Guide
9. Follow: Visit profiles and follow them. This increases visibility because people receive a notification about their new follower.
10. 1. ⤴Benefits of following
11. Visit profiles: Visit profiles to attract attention. People can see that you visited their profile and may then visit yours as well.
12. Messages to companies: Use Sales Navigator account searches (company searches) to message companies directly and draw their attention to you.
13. 1. ⤴Guide

2. Overview of LinkedIn features for network maintenance/follow-up

1. Direct messages: You can send unlimited messages to your direct connections. This includes regular messages, sharing your event or post link directly, newsletters, outreach messages, and follow-up messages.
   Attachments such as images, GIFs, and emojis are also possible. It is important not to overwhelm your contacts so they do not remove you as a connection.
   You can write direct messages using the automated messages and campaign messages features.
2. 1. ⤴Difference between automated messages and campaign messages explained
3. Congratulations feature: You can congratulate contacts on specific occasions such as birthdays, job changes, or company anniversaries. To stand out from the crowd, it is recommended to congratulate them afterwards. This increases the visibility of your messages in recipients' chats.
4. 1. ⤴Guide
5. Event invitations: You can invite contacts to events. This feature helps you stay visible and interact with your contacts. Even a fake event can be used to increase your visibility and maintain contacts.
6. 1. ⤴Guide
7. Group invitations: Create groups and invite contacts. This helps increase your visibility and that of your company. You can message group members regularly and involve them in discussions.
8. 1. ⤴Guide
9. Invite to the company page: This page serves as your company's business card. You can post content and invite contacts to follow your page. Interactions are limited, but having an active company page is important for presenting yourself professionally.
10. 1. ⤴Guide
11. Skill endorsements: Endorse your contacts' skills. This creates visibility and can start a conversation. The endorsement is shown on the contact's profile and by email.
12. 1. ⤴Guide
13. Like posts: With CompLeadly, you can have your target audience's posts liked, increasing visibility in your network.
14. 1. ⤴Guide

3. Overview of strategies and use cases

Customer acquisition / building your network

• The simplest LinkedIn strategy: The drip campaign.
• • ⤴Guide
    
• The success sequence: The success sequence follows the ideal order LinkedIn wants for building your network. You first follow the new contact, then connect with them. Once they accept, this contact receives a thank-you message and no pitch or needs question yet. That only comes in the next step. Everything is spread over five days. This gradually warms up the contact.
  
• • ⤴Here you can find the setup guide

Network maintenance & following up with customers

• Newsletters, following, congratulations, event invitations, and liking posts - this is how you stay visible to your customers:
• • ⤴Video-Link
• LinkedIn hates this trick - tactical event invitations:
• • ⤴Here we explain how you can use LinkedIn Events for customer acquisition without having to host the event.
• Change your work experience regularly to gain new leads: LinkedIn allows you to add work experience. If you change it, even slightly, LinkedIn promotes it to your connections in your favour, who may then shower you with congratulations. Use this proactivity from your contacts to start a conversation again.
• • ⤴Go to the guide
• Promoting events on LinkedIn: There are two main approaches: through event invitations and direct marketing. Both methods can be used effectively to reach your target audience and increase interest in your event.
• • ⤴Here you can find the guide
• Win over attendees of other LinkedIn Events for your offer:
• • ⤴Here's how
• ⤴Holiday wishes (Christmas, Easter, etc.)

4. Sales mindset

• Find out here, Why following up is so important for your contacts and enquiries