Creating a LinkedIn company page is the first step towards presenting your business professionally on the world’s largest professional network. Your own company page helps you increase visibility, strengthen your brand and reach new customers or employees. In this article, you’ll learn how to create your LinkedIn company page quickly and easily—and how to make the most of it afterwards.
1. Sign-in and setup
First, log in to your personal LinkedIn account. Click your profile picture in the top right and select “Create a Company Page” at the bottom of the menu.
LinkedIn will then ask what type of page you want to create:
- Company
- Showcase Page
- Educational Institution
Choose the right option and enter your company’s official name. Then choose a custom LinkedIn URL where people can find your page. Add your website, a suitable profile picture (ideally your company logo) and the appropriate company category.
Once you tick the checkbox confirming that you’re authorised to create the page, LinkedIn will create your company page. You can then complete your profile and publish your first posts.
2. Optimise your company profile
To make your LinkedIn company page effective, create a complete, engaging profile. This includes:
- A concise company description: Briefly explain what your company does and the value you offer.
- Visuals: Use a professional cover image and team photos that show the people behind your business.
- Location, industry and number of employees: This information makes your page easier to find and helps build trust.
3. Share content regularly
To keep your LinkedIn company page active, publish posts regularly. Share news, blog posts, case studies or behind-the-scenes insights. The more active your page is, the more often potential customers, partners or applicants will find it.
Promoting posts can also be worthwhile, especially if you want to reach specific new target audiences. Sponsored posts can significantly increase your reach.
4. Social recruiting and employer branding
You can also use your LinkedIn company page for recruiting. Post open positions directly on your page and show your team, company culture and values. This helps you reach qualified applicants and strengthen your employer image.
5. Interaction and network building
Join relevant LinkedIn groups and take part in discussions. Comment on posts, share your expertise and establish yourself as an expert in your industry. This increases your reach and builds your company’s credibility.
If your company operates internationally, it’s also worth adding an English description to your LinkedIn company page. That way, you can reach international partners and customers too.
Your page is your shop window, but people reach out to candidates. So don’t rely on job postings alone when recruiting. CompLeadly works through a LinkedIn search for suitable profiles or, if you have a Recruiter Lite licence, your pipeline: it visits profiles, sends connection requests, sends your message about the role once a request is accepted, and follows up after a wait time you choose. If you’re looking for a job, you can use it the other way around: filter a people search by your preferred employer and contact team leaders or recruiters directly. The free version includes 2 connection requests per day (a basic feature with a daily limit). See how this works in recruiting in Social Recruiting with CompLeadly.
Conclusion
Creating a LinkedIn company page is easy, but its success depends on how you maintain it. With regular content, effective images and clear communication, you can build trust, increase your visibility and make valuable business connections.
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