Creating a LinkedIn Company Page is the first step towards presenting your company professionally on the world’s largest business network. With your own Company Page, you increase your visibility, strengthen your brand and attract new customers or employees. In this article, you will learn how to create your LinkedIn Company Page quickly and easily — and how to make the most of it afterwards.
1. Sign-in and setup
First, sign in to your personal LinkedIn account. Click your profile picture in the top right corner and select “Create a Company Page” at the bottom of the menu.
LinkedIn will then ask what type of page you want to create:
- Company
- Showcase Page
- Educational Institution
Select the appropriate option and then enter your official company name. Next, choose a custom LinkedIn URL where your page will be available later. Also add your website, a meaningful profile picture (ideally your company logo) and the relevant company category.
Once you confirm via the checkbox that you are authorised to create this page, your LinkedIn Company Page will be created. You can then complete your profile and publish your first content.
2. Optimise your company profile
To make your LinkedIn Company Page successful, you should create a complete and appealing profile. This includes:
- A concise company description: Briefly explain what your company does and the value you provide.
- Visual elements: Use a professional cover image and meaningful team photos to show personality.
- Location, industry and company size: This information makes your page trustworthy and easier to find.
3. Share content regularly
To keep your LinkedIn Company Page active, you should publish posts regularly. Share news, blog posts, case studies or behind-the-scenes insights. The more active your page is, the more often it will be found by potential customers, partners or applicants.
Promoting posts can also be worthwhile — especially if you want to reach new target audiences. With sponsored posts, you can significantly increase your reach.
4. Social recruiting and employer branding
Anyone who creates a Company Page on LinkedIn can also use it for recruiting. Publish open positions directly through your page and showcase your team, company culture and values. This allows you to actively reach qualified applicants and strengthen your employer brand.
5. Interaction and network building
Join relevant LinkedIn groups and take part in relevant discussions. Comment on posts, share your expertise and position yourself as an expert in your industry. This not only increases your reach, but also your company’s credibility.
If your company operates internationally, it is also advisable to add an English description to your LinkedIn Company Page. This allows you to reach international partners and customers as well.
Conclusion
Creating a LinkedIn Company Page is easy — but success depends on maintaining it properly. With regular content, meaningful images and clear communication, you build trust, increase your visibility and gain valuable business contacts.
