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Lead Generation & Outreach

Illustration of appointment setting on LinkedIn: speech bubbles fly toward a calendar page and turn into booked meetings
Lead Generation & Outreach

Appointment Setting on LinkedIn: Book Meetings Yourself

12 min read

Illustration of SaaS sales on LinkedIn: a stack of profile cards with a path leading to a screen showing a software dashboard, two people in front of it during a demo
Lead Generation & Outreach

SaaS Sales on LinkedIn: From Target List to Demo

12 min read

Illustration of a discovery call: two video tiles with a speech bubble holding a question mark between them, next to a calendar sheet with a marked meeting
Lead Generation & Outreach

Discovery Call: How to Book, Prepare and Run It

12 min read

Illustration of a B2B marketing funnel: three stages as glass rings, many contacts at the top, few at the bottom that move on into the sales pipeline
Lead Generation & Outreach

B2B Marketing Funnel: Stages, Metrics and the Role of LinkedIn

10 min read

A large grid of identical profile cards with a cyan magnifying glass above it, from which only three selected cards flow into a short, tidy list, illustrating sparing use of LinkedIn data instead of scraping, in navy and cyan
Lead Generation & Outreach

LinkedIn Scraping: Using Data Cleanly, Exporting and Alternatives

7 min read

A stylized university building with a graduation cap, with fine lines fanning out to many office buildings and network nodes, in navy and cyan
Lead Generation & Outreach

LinkedIn Alumni Tool: How to Find Alumni for Sales and Recruiting

7 min read

Three glowing contact nodes on floating platforms, with a cyan arc carrying a message card from one outer node to the other, as an image for an introduction through mutual connections, in navy and cyan
Lead Generation & Outreach

LinkedIn Mutual Connection: How to Get Introduced, With 7 Templates

9 min read

A white envelope travels along a curved path through many dimmed nodes toward one highlighted target, in navy and cyan
Lead Generation & Outreach

Cold Email: Structure, 8 Templates and a Follow-Up Cadence

11 min read

Customer acquisition as a path of six stepping stones from a group of person silhouettes to a handshake: on the left a figure carries a heavy stack of cards next to a large clock, on the right small gears move the cards along by themselves, in navy and cyan
Lead Generation & Outreach

Customer Acquisition: The Process by Hand and Automated

11 min read

An envelope and a speech bubble connect through glowing lines to a calendar grid with two highlighted time slots, in navy and cyan
Lead Generation & Outreach

Meeting Request Email: Templates for Email and LinkedIn

10 min read

Concentric target rings on navy with a cluster of similar company buildings in the cyan center as the ideal customer profile, mismatched buildings sit outside the rings
Lead Generation & Outreach

Sales ICP: How to Build an Ideal Customer Profile With Template and LinkedIn Filters

8 min read

A central profile card on navy connected by curved cyan lines to several contacts, with small speech bubbles traveling both ways along the lines as a symbol of social selling
Lead Generation & Outreach

Social Selling: Definition, Methods and LinkedIn Practice

11 min read